Sometimes… some things… are too good to be true. And sometimes, intentions are good, but actions can have a negative impact with a domino effect. The roofing industry is facing one of these situations today.
In early 2011 a national roofing and ventilation manufacturer rolled out an enticing offer, “every GAF laminated shingle, including all Timberline® shingles—the #1-selling shingles in North America—will be covered by a lifetime ltd. Warranty…”. See the full story here.
The problem, this is an unrealistic and unsustainable promise. Why? Because no product (to date) has delivered on such a promise. The technology/product and proof simply doesn’t exist…yet.
Like all products, shingles have a lifecycle, and you get what you pay for. Some people can afford the “good” solution, while others are able to invest in the “better” or “best” option. GAF is essentially offering a LIFETIME warranty on their lowest-end, “good” shingle. Does this make any sense to you?
The problem is causing a hardship on reputable roofing contractors who have been in business for decades, who know better, and would never make such a bold and unrealistic offer to their customers. Buyer’s perceptions are being confused and distorted, and causing unrealistic expectations.
With over 30+ years of experience, Pacific West Roofing knows a “good” shingle has a realistic lifespan of 16-19 years, a ”better” shingle can give you 22-26 years, and “best” can reap you up to 28-32 years. And if anyone tells you otherwise, it will likely result in a warranty default, a roofing contractor bankruptcy, or even worse, costly litigation on YOUR part.
There are myriad ways a warranty can be exploited, and unfortunately the consumer is usually on the wrong end of the stick. Keep in mind (depending on the state in which you live) warranties have a statute of limitations, and contractors can use this to their advantage.